Monday, July 2, 2012

Will you rate your transaction at Amazon.com?

No. No, Amazon, I will not. I would like to give your sellers full credit -- and generally, the shipping/billing process goes exactly as it ought to -- but you are asking too much.

In your e-mail requesting feedback, you tell me I can click on five stars, meaning "Excellent -- Item delivered on time, was as described, great customer service (if contacted)" and so on. Or I can click on "My experience was different" and enumerate my complaints. But you won't let me just click on "excellent" and leave it at that. No, you demand that I enter a comment, or at least a couple of typed characters, into a text box. I can't just bestow an A+ -- no, I have to add some inane attempt at amplification.

I thought you had seen the error of your ways, Amazon. Last fall, I reported that you had abandoned this silly practice, but apparently I was wrong. I don't get it: How can it be good for sellers if you annoy the most satisfied buyers by telling them they can only award five stars if they consent to waste their time adding superfluous  compliments?

For a smart organization, this is a very stupid policy. Customers should be able to give good sellers the best rating -- "Excellent -- five stars" -- without being forced to put a cherry on top.

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